Knitted hats in two versions

A versatile winter hat – how did we do it?

1. 01 Challenge

   Two target groups and one model of personalised winter hat

   The Silesian Voivodeship communicates not with one but with several marks. Alongside the main “Śląskie.” there is also “Śląskie dla Kobiety” (Śląskie for Women) – with its own colours and character.

   The order was to cover both variants of the “Śląskie” visual identity while still forming a consistent set. The winter hats had to look like two equal variants of the same product, not two separate promotional gadgets.

2. 02 Solution

   The same winter hat model – two personalisation variants

   We made both hats on the same model: a classic, tightly ribbed knit with a wide turn-up cuff, without a pom-pom or other extra functional elements. The cut, stitch and proportions stayed identical in both variants.

   What set the hats apart was the yarn colour and the label personalisation. For “Śląskie.” we used cornflower blue yarn, and for “Śląskie dla Kobiety” – magenta. On the cuff we placed a sewn-in label with sublimation print and the right version of the logotype.

   We prepared the label to allow for the part visible once sewn in and the seam allowance, so the symbol kept its correct position and proportions after sewing.

3. 03 Result

   Consistent personalisation of two winter hat variants

   The result was two fully-fledged variants of personalised winter hats that differ in identity but share the same form and character. Together they make a consistent set of gifts for the Silesian Voivodeship.

   Branding on a sewn-in label also gives flexibility for future projects – the same model can be used for further identity versions without changing the construction of the winter hat itself.