Ekonewka
We supported the sprawny.marketing brand at the 15th I ❤ marketing & technology conference, designing an Ekonewka as part of the gift box for event participants.
We based the Ekonewka design on the heart so characteristic of the conference and packed it in a plastic bag together with a personalised backing card with instructions.
From design to finished product
The technical drawing of the heart alongside the finished product. The backing card with instructions is shown in the gallery below.
Technical details
Ekonewka takes the form of a 48 mm wide heart and has a cap that fits standard PET bottles. The holes in the front let it work as a watering can, and the raised details and branding refer directly to the event’s identity.
- Ekonewka shaped like the conference heart
- Personalised backing card with instructions
- Packed in a plastic bag
- Ekonewka dimensions
- 48 × 45 × 14 mm
- Backing card dimensions
- 75 × 110 mm
- Print on the cap
- 70 × 7 mm unrolled
An unconventional gift box gadget – how did we do it?
- Challenge
A gift box for a marketing conference
The organisers of the 15th I ❤ marketing & technology conference asked us to develop an unconventional gadget as part of the gift box for event participants. The recipients were marketers who assess promotional gadgets professionally, so the product had to stand out for more than just the quality of its finish.
The promotional gadget was to be instantly associated with the conference while staying with the participants after the event was over.
- Solution
A personalised heart-shaped Ekonewka
We based the Ekonewka design on the heart that is so characteristic of the conference. The personalised eco gadget was made in the red of the event identity, with the slogan “I ❤ marketing & technology” and the hashtag #ilovemkt. We arranged the water holes around a smaller heart, so the product’s function became an integral part of the design.
Ekonewka had a cap with a universal thread that fits most PET bottles. We packed it together with a personalised backing card in the conference identity, with three-step instructions for use.
- Result
An eco promotional gadget that stays after the event
The personalised Ekonewka uses an empty PET bottle, turning it into an eco watering can for plants. As a result, the promotional gadget could be used long after the conference was over.
The enclosed instructions showed in three simple steps how to use the product, so Ekonewka was ready to use straight out of the packaging.
Ekonewka and the backing card – the finished project
More case studies
Want a gadget designed especially for your gift box?
We’ll develop a product in a custom shape and prepare it together with packaging and instructions.