Gadget set with a star
Working with Festiwal Marketingu, we created a set of gadgets promoting the event, using the organiser’s distinctive colourful star.
With the star motif we developed a cord bracelet, charm beads for the bracelet, a keychain in several sizes and versions, and a pin with a butterfly clutch.
From design to finished product
The technical drawing of the keychain alongside the finished product. The bracelet, beads and pins are shown in the gallery below.
Technical details
The same star in three sizes – from an 11 mm bead to a 48 mm keychain. The versions threaded onto cord are 8 mm thick to fit a channel for the cord – the flat versions stay at 2 mm. The 3D base was made in black, with a full-colour UV print on top.
- Keychains in several sizes and versions
- Cord bracelet with a star
- Charm beads for the bracelet
- Pins with a butterfly clutch
- Keychain dimensions
- 48 × 48.5 × 8 mm
- Pendant dimensions
- 32 × 30.5 × 2 mm
- Bead dimensions
- 11 × 11.5 × 8 mm
A promotional gadget set – how did we do it?
- Challenge
One symbol for a whole collection of event gadgets
Festiwal Marketingu uses a distinctive colourful star with five segments covering the full spectrum of colours. The challenge was to translate this symbol into personalised 3D products while keeping its colours and legibility even on a small surface.
The set was to include several different types of promotional gadgets – from a keychain and beads to complete bracelets. Despite their different functions, all the products had to form a consistent set.
- Solution
Personalised keychains, pins, bracelets and beads
We reproduced the star with a full colour gradient and a three-dimensional texture. The black base brings order to the composition and keeps the Festiwal Marketingu logo legible whatever the size of the personalised gadget.
The result was four promotional products: a keychain in several versions, a personalised bracelet on an adjustable cord, charm beads and a pin with a butterfly clutch.
- Result
A collection of personalised event gadgets
Four different products let participants choose how to wear the Festiwal Marketingu symbol – as a keychain, a bracelet, a pin or a piece of personalised jewellery. This way one motif worked across several different event gadgets.
The charm beads also allowed the bracelet to grow with each new edition of the event, so the personalised promotional product could be added to rather than replaced.
The whole set up close
More case studies
Have a distinctive brand symbol? Let’s turn it into a whole series of gadgets.
We’ll translate one motif into different products and formats – from a small bead to a keychain.